Xiaomi has retained the top spot in India for the past seven quarters, but has near negligible market share in the premium devices category. The company’s entry into the premium segment is triggered by the intent to launch a high-end product at a comparatively affordable price. “If you look at the flagship devices market, there was nothing below ₹45,000," he said. Xiaomi has launched the K20 series with four models ranging from ₹21,999 to ₹30,999. Xiaomi also plans to also replicate its success in the smartphone segment to other categories.

Source: Mint July 17, 2019 17:37 UTC