The watches category grew 463.8% on-year in 1Q21 to become the fastest-growing category in wearables, while the wristwear category (wristbands and watches) grew 74.8% on-year.The earwear category too enjoyed a triple-digit growth of 209.3% in 1Q21.“The ongoing consumer enthusiasm for earwear devices demonstrates the category's healthy appetite. Vendors are trying to capitalize on the ride with low and mid-priced devices. This is not only helping lower the category's ASP but also adding improved features to acquire new users,” said Anisha Dumbre, Market Analyst, IDC India Category-wise, wristbands declined 22.4% on-year in 1Q21, finishing the quarter with 760,000 unit shipments. OnePlus, the new entrant in this category replaced Realme for the second position.Meanwhile, 1.4 million watches were shipped in 1Q21, the second quarter in a row with over a million shipments of watches, as per the report. However, over last year, the value of wearables has rapidly expanded, and hence, the demand for these devices is expected to continue strong in 2021,” said Jaipal Singh, Associate Research Manager, Client Devices, IDC India.

Source: Economic Times May 27, 2021 10:44 UTC