According to Canalys, in the third quarter of 2023, Xiaomi’s relevant market share in Africa increased by 100%, reflecting the company’s growing influence in the region. The company’s efforts to expand its footprint strategically in emerging markets have contributed to its significant market share growth in Africa. Xiaomi’s shipments in the African market grew by 33% year-on-year, and in South Africa, there was a surge of 537% year-on-year. Transsion Holdings, a China-based smartphone manufacturer, topped the African smartphone market in the fourth quarter of 2021. Final WordsIn conclusion, Xiaomi’s success in Africa’s smartphone market is evident from its substantial growth and increasing market share.

Source: The North Africa Journal December 19, 2023 19:51 UTC