Chinese social media sites such as Weibo, Xiaohongshu, and Douyin; China's loose versions of Twitter, Instagram, and TikTok cracked down on influencers known for flaunting wealth due to China’s income inequality. This goes back to China's President Xi Jinping promoting "common prosperity," or the ideal of providing wealth more equally to all Chinese citizens, Business Insider reported. Chinese President Xi Jinping(Reuters)The average household income of the richest 20% in urban China was 6.3 times that of the poorest 20%, per data from Nikkei Asia. The Cyberspace Administration of China announced in April that celebrities could no longer "show off wealth" or "extravagant pleasure" on social media. A WWD article states that Wang Hongquanxing, dubbed "China's Kim Kardashian" with 4.3 million followers on Douyin had his account removed.

Source: Hindustan Times May 28, 2024 18:04 UTC