Desai played a key role in introducing India to its first quartz watch in the late 80s when he set up TitanBengaluru: Xerxes Sapur Desai, the man who founded Titan Co. Ltd and made it an internationally renowned Indian watch brand, is no more. A passionate rationalist who believed that ‘Yesterday’s truths are today’s heresies,’” said Bhaskar Bhat, Managing director, Titan. Over the years, his guidance and dogged pursuit of perfection helped make Titan a household name and a market leader,” the company said in an e-mailed statement. “He was big thinking, iconoclastic, meticulous, insightful, humanitarian with a enhanced sense of style and taste, articulate and quality conscious. Desai, who loved western classical and jazz, often brought his two dogs to work.

Source: Mint June 27, 2016 17:26 UTC