Such discovery is fairly typical for new Game Pass users, according to Ben Decker, the head of gaming services marketing at Microsoft. Now that philosophy is pushing into gaming, with both Game Pass, Microsoft’s Netflix-like subscription service; and the iOS-based Apple Arcade. He attributes such positive metrics to the fact that Game Pass is designed to provide a frictionless experience, reducing barriers for consumers. With Game Pass, it costs nothing to try a game for the first time. The Game Pass catalogue has been designed to be easy to navigate.

Source: Washington Post January 03, 2020 14:22 UTC