MUMBAI: Programmatic adtech platform Xapads Media has announced the appointment of Gagan Uppal as the country head for the Mena (Middle East and North Africa) region to give them a local leadership boost in the region. Xapads Media with the onboarding of Uppal, will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region. Prior to Xapads, Gagan was spearheading Advertising and Emerging Tech Partnerships at The TechVantage and was responsible for onboarding global AdTech/MarTech partners. Xapads Media founder, CEO Nitin Gupta said, “With a focused approach to further expand our horizons, Xapads will strengthen its position in the Mena region with a new country head. Xapads through its AdTech platform Xerxes- empowered with AI/ML, aims to generate performance programmatically with data layering and brand safety.

Source: The North Africa Journal June 15, 2022 11:56 UTC