XR Advertising Case Study in Focus: Varjo and MUJI - News Summed Up

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XR Advertising Case Study in Focus: Varjo and MUJI


Increasing its efforts to communicate a sense of “serenity” to customers, MUJI launched a virtual reality experience based on nature. Using a Varjo Aero headset, users can sit on one of the pine wood beds offered by MUJI, and view a world taken straight from Finnish nature. The stunning visual capabilities of Varjo Aero allowed MUJI to convey every detail of its VR environment with perfect clarity. Varjo Aero won the prestigious Auggie from AWE for best headworn device. Changing the Face of Marketing and SalesThe Varjo Aero installation within the Finnish MUJI store was an exclusive early-access solution before the Aero was officially released.


Source: Libya Today June 14, 2022 05:58 UTC



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