X Corp. Chief Executive Linda Yaccarino keeps running into a problem: She doesn’t always have the final say. At the outset, Musk and Yaccarino said they would divide responsibilities at X, where she would handle sales and daily operations while Musk oversaw the engineers. Among the targets of scrutiny, they said, has been Yaccarino’s ad sales department, where U.S. teams have missed their sales targets. Such efforts, however, haven’t been able to make up for the dramatic downturn in X’s ad sales business. Asked what he would say to advertisers considering returning to X, Musk said he believed it was “worth trying out."

Source: Wall Street Journal July 31, 2024 13:50 UTC