Lewis Road Creamery is now making milk with added collagen. Shoppers are increasingly willing to pay a premium for so-called “functional food”, which offers benefits beyond basic nutrition. 123rf Online searches for functional foods like kombucha have skyrocketed since the outbreak of Covid-19. Data insights provider Tastewise reported “staggering growth” in online searches for functional foods, like kombucha and elderberries, as the pandemic took hold. CHRISTEL YARDLEY/STUFF Demand for healthy foods high in vitamin C has soared, benefiting kiwifruit co-op Zespri.

Source: Stuff September 02, 2020 16:52 UTC