"Every time I go into the lady's bathroom," she timidly admitted, "I find myself cleaning their sink so others will share this restaurant's grandeur." What devotion would it take to cause a customer to polish the restroom after a visit? However, they spread their "fan club" by having lots of Buc-ee's souvenirs for customers to "wear their brand." Instruction: Make Your Customers SmarterI have a concierge doctor who has elevated the patient-doctor relationship from drive-by to intimacy. Customer love is the lofty marketing goal of every brand.

Source: Forbes April 06, 2019 20:15 UTC