The World Travel & Tourism Council (WTTC) has today launched “Global Retail Tourism: Trends and Insights”, a report set to change the way we think about shopping tourism. In 2019, retail tourism represented a substantial US$178BN, comprising 6% of the Travel & Tourism sector’s value, and exceeding 15% in some destinations. This report sheds light on the immense untapped potential of retail tourism for both destinations and businesses. Retail tourism is playing a pivotal role in the recovery of the Travel & Tourism sector, which saw inbound tourism revenues surging by 82% in 2022. “This report underscores the untapped potential of retail tourism and the need for stakeholders across the Travel & Tourism sector to adapt to changing traveller preferences.

Source: News Business Ethiopia September 07, 2023 18:07 UTC