As the Women’s World Cup enters the quarter-final stages, the sound heard across the globe is of records – and prejudices – being joyously shattered. No wonder that when a Norwegian reporter asked Karen Bardsley whether England was in the midst of a “revolution in women’s football”, the goalkeeper nodded in agreement. The World Cup has helped. According to Fifa, France’s match against Brazil at the weekend got the biggest TV audience for a Women’s World Cup match with 35 million watching in Brazil and another 10.6 million in France. “The audiences for this Women’s World Cup have been breaking records all around the world, with plenty of free to air coverage attracting audiences in the millions,” she said.

Source: The Guardian June 26, 2019 20:15 UTC