Sales at the world’s three biggest toymakers—Lego A/S, Hasbro Inc. and Mattel Inc.—slumped during the crucial 2017 holiday season, and the outlook for 2018 isn’t much better. Sales at the world’s three biggest toymakers—Lego A/S, Hasbro Inc. and Mattel Inc.—slumped during the crucial 2017 holiday season, and the outlook for 2018 isn’t much better. And the big toymakers don’t have much skin in the fast-growing mobile-games sector, which already commands 20% of the $187 billion global toys and games market, according to Euromonitor. While toymakers are building their own e-commerce sites, online sales account for less than 16% of the global toys and games market, according to Euromonitor. “They need to think about new growth generators.”Mobile gaming is often blamed for toymakers’ woes, but the evidence is scant.

Source: Mint March 29, 2018 12:22 UTC