The life of the 1950s housewife was said to be increasingly “sexy” to women bored with office work The Advertising ArchivesFor decades feminists have fought to escape the kitchen and find fulfilment in their careers. Modern women are increasingly re-embracing domesticity as an antidote to the drudgery of the workplace and the “horrors of society”, according to the historian of the Women’s Institute. She added that the popularity of shows such as The Great British Bake Off and the growing involvement Speaking at the Hay Festival, Maggie Andrews said that the domestic role of women was being reassessed by feminists amid a growing realisation that paid work did not always bring personal satisfaction. Attitudes, however, may be going full circle.

Source: The Times May 31, 2016 23:03 UTC