Most of my Forbes essays are meant to be informative pieces on weather, climate, and related sciences. GettyIn thinking about words and weather messaging, it is instructive to review the meaning of connotation and denotation. As a scientist myself, I am always very aware of the denotation and connotation of words. My friend and colleague Alan Sealls, Chief Meteorologist at WKRG-TV in Mobile, Alabama, has thought about the importance of words in weather messaging for many years. If you have not stumbled across his blog about "Bad Weather Words," click this link.

Source: Forbes June 03, 2019 20:26 UTC