Woolworths partners Beyonce's makeup artist in limited edition lineBeyonce reacts after winning the entertainer of the year award. Titled Volume 1, the makeup line is branded as cruelty-free and vegan friendly, a way to tap into the growing demand for more naturally-sourced products that is upending industries. Head of Beauty at Woolworths, Vivienne Joseph said the partnership with Sir John advances the group’s vision of bringing its customers locally produced products that can live alongside the Chanels of the beauty industry. The partnership with Sir John, known for beautifying the faces of Beyonce, Priyanka Chopra and Kim Kardashian-West, started in 2017, when together they delivered a series of makeup masterclasses across the country. The makeup range, which includes an eye-shadow palette, highlighter and lipstick, will hit the shelves on Saturday.

Source: Standard Digital April 08, 2019 09:11 UTC