Wondrlab has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing. He will lead OPA and Opportune, overseeing strategy, operations and growth across the group’s influencer and creator businesses. The appointment coincides with Wondrlab taking its ‘Power of Total Influence’ approach to market, positioning influencer marketing as a connected system across the consumer journey. OPA and Opportune will operate as integrated platforms, combining influencer marketing, technology, data and creative development to support brand objectives across awareness, advocacy and action. Total Influence is about consistency, precision, and outcomes over time, and I’m excited to help bring this vision to life for brands within the Wondrlab ecosystem.”

Source: The North Africa Journal January 22, 2026 08:37 UTC