Womenswear brand Sosandar has trimmed annual sales guidance as it refocuses on returning to profitability after building out its physical store estate. Guidance: Cheshire-based womenswear brand Sosandar has cut its annual sales outlookHowever, the firm's prioritisation on boosting margins and reducing costs helped cut its pre-tax losses from £1.3million to around £700,000. Sosandar recently opened its first-ever physical stores in the UK; they are located in Marlow, Chelmsford, and Gateshead's Metrocentre. The AIM-listed company said it chose these sites because they are 'affluent, thriving locations where Sosandar customers over-index'. Matthew McEachran, analyst at Singer Capital Markets, said: 'Markets have been underwhelmed thus far by Sosandar’s transition to becoming a full-price multi-channel brand.

Source: Daily Mail October 22, 2024 13:38 UTC