Women’s football is now more popular than cricket – at least when it comes to TV ratings. England’s victory over Scotland in the Women’s World Cup attracted an average audience of 4.6 million viewers to BBC One on Sunday evening. This set a new record for a women’s football match and left the broadcaster hopeful that millions of viewers will continue to tune in as both national teams progress through the tournament. Live English cricket largely vanished from free-to-fair television screens in the mid-2000s, when high-profile test matches could attract peak audiences of more than 8 million viewers. But until then cricket administrators may need to look to women’s football for inspiration.

Source: Sky sports June 10, 2019 15:47 UTC