Women's World Cup: In search of a major tournament in Paris - News Summed Up

Women's World Cup: In search of a major tournament in Paris


What you cannot see are any obvious indications that the Women's World Cup is in town, despite there being no city hosting more games at the 2019 tournament than the French capital. On the day of world champions USA's match here, free maps of Paris's Metro routes display information on a rugby sevens tournament that finished two weeks previously, while most central station platforms are devoid of any posters of Women's World Cup stars. The Paris Metro maps available on the network on 16 June were still promoting the Paris Sevens Rugby tournament, which finished a week before the Women's World Cup startedAdverts for June's Champs-Elysees Film Festival - not the World Cup - are draped along the city's most famous avenue. "Rather than covering a huge city, we preferred to focus on two spots: the Parc des Princes and the Chatelet district of Paris. Fifa says it has also been marketing on radio and TV, as well as hosting a women's football convention in Paris earlier in June, and a spokesperson added: "For the first time in Women's World Cup history, there is a Fifa fan experience in each host city.


Source: BBC June 18, 2019 11:37 UTC



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