Women know what they want, and automakers should take note of their influence - News Summed Up

Women know what they want, and automakers should take note of their influence


• 80% of car-buying decisions are influenced by women, so manufacturers need to take note of their preferences. • For more motoring stories, go to Wheels24In 1955, a car manufacturer launched a car specifically designed for women. Decades later, another car manufacturer launched a car for women in, you guessed it, pink. Considering that women influence 80% of car-buying decisions, manufacturers should take note. Look at your budget carefully and be realistic about how much you can afford to spend on car instalments and running costs.


Source: News 24 April 03, 2021 02:26 UTC



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