Between 2011 and 2017, female franchise ownership jumped by 83 percent, while male ownership only increased 13 percent, according to FranNet, the US based franchise consultancy. So what is it about the world of franchising that holds such an appeal to a skyrocketing number of female business owners? I previously wrote about the franchising boom in the children’s activity industry - an industry which certainly does currently attract more female than male franchisees. Similarly domestic and caring based businesses are taking up an increasing share of the franchise market and are also historically more likely to attract female franchisees. Many female franchisees will report that the reason they first investigated their particular franchise opportunity was because they were attracted by the product or service.

Source: Forbes September 16, 2018 13:18 UTC