The women’s kabaddi challenge is Star India’s attempt to grow the sport and the league, in under two years of the launch of Pro Kabaddi League. So there is some scale and strategy to this sport.”While the Women’s Kabaddi Challenge matches have been squeezed into the Pro Kabaddi League schedule, Goswami insists the new league is much more than a token exercise. The event, organized by the Amateur Kabaddi Federation of India, Mashal Sports and Star India, will run concurrently with the Star Sports Pro Kabaddi League. There is a massive following for the indigenous sport and women’s kabaddi has a strong institutional backing. According to industry estimates, Season 4 of the Pro Kabaddi League has already pulled in Rs.70 crore in sponsorships for Star India.

Source: Mint June 27, 2016 19:18 UTC