Another example: Apple issued a profit warning after the market close on January 2nd. Adding insult to injury, Apple shares rallied 6.8% after lackluster earnings were later released on January 29th. The right moves often feel counter-intuitive. Case in point: it was painful to buy Apple shares on 1/3/19. The video below (2-minutes) chronicles market moves accompanying that shift.
Source: Forbes February 02, 2019 01:30 UTC