With demand for executive sedans falling to 33% in the past recent months, South Korean auto giant Hyundai, which wants to increase its market share in the segment, has launched its sixth generation Elantra car. The ex-showroom price in Mumbai for the car starts at Rs 13,61,549 for petrol version and Rs 15,50,269 respectively. However, with introduction of the new Elantra, we are seeking segment leadership and expand our portfolio." According to an estimate by the company officials, Hyundai at present commands around 15% market share in the sedan segment which it wants to increase to about 35% in the next few years. According to the company officials, since its launch in 1990, Elantra has evolved in its successive upgradations.

Source: dna August 25, 2016 02:37 UTC