Apple shareholder Ross Gerber, chief executive of Gerber Kawasaki Wealth and Investment Management in Santa Monica, California, said the higher price and better margins on the iPhone X will reduce fears of a sales decline. Customers who buy those add-ons are also likely to buy services from the App Store and Apple Music, part of Apple's services segment, which grew 23 percent to $29.9 billion last year. "Ultimately, it will be this multi-device ownership" that will generate further revenue, said Carolina Milanesi, an analyst with Creative Strategies.IPhone X sales still matter. Each unit generates nearly twice the revenue of an iPhone 7 and contains technologies like facial recognition that burnish Apple's brand.Bob O'Donnell of TECHnalysis Research, said "hit products" still represent "an enormous amount of the company's overall value. That's the question that still remains," he said.

Source: The Star December 28, 2017 20:26 UTC