Subscriber data for the month of November shows that large telecom incumbents had their best month since Reliance Jio Infocomm Ltd launched operations. Bharti Airtel Ltd, Vodafone India Ltd and Idea Cellular Ltd increased their market share by 260 basis points in November. While one swallow does not a summer make, some analysts say the market share gains of the incumbents could have prompted Reliance Jio to cut tariffs earlier this year. As such, Reliance Jio’s market share gains have come entirely on account of the drop in the share of other smaller companies. According to an analyst at a domestic institutional brokerage firm, Reliance Jio may disrupt the industry again by further subsidizing its feature phones, or by launching an affordable smartphone.

Source: Mint January 16, 2018 01:52 UTC