The Cubs arrive this week at Sloan Park as World Series champions and manager Joe Maddon and Co. are grabbing onto a relatively fresh term: ''That's Cub.'' '''That's Cub' started four or five years ago in the minors,'' Epstein said. ''When they started realizing how good they were, and some of the things they were doing, we started saying, `That's Cub.' For years `That's Cub' had a different connotation.'' Some players were already sporting ''That's Cub'' shirts during workouts with Courage, Urgency and Belief spelled out under the corresponding letters.
Source: Fox News February 14, 2017 23:15 UTC