SAN FRANCISCO — As the Chinese-owned video app TikTok works to head off the threat of a ban in the United States, Facebook has sensed opportunity. On Wednesday, Instagram, the photo-sharing app owned by Facebook, released Reels. Just like TikTok, people can use Reels to create 15-second videos that are designed to be easily shareable. And just like TikTok, Reels allows users to sync up their video recordings with clips of music or audio files that they record themselves, while adding other effects, like augmented reality filters. Reels will be available widely starting Wednesday in more than 50 countries, including the United States, Britain and Japan.

Source: International New York Times August 05, 2020 15:00 UTC