As of 2025, Anta — based in southeastern Fujian province — commanded 23% of China’s sportswear market, surpassing both Nike and Adidas. He launched the Anta brand in 1991. A wave of global sportswear giants surged into China, squeezing local players like Anta and domestic rival Li Ning. “Arc'teryx and Salomon are some of the best-run brands in China,” said Shaun Rein, managing director at China Market Research Group. Beyond that, the Anta brand has limits as to how far it can go outside Asia.

Source: The Edge Markets February 06, 2026 11:26 UTC