Amber Venz Box is banking on that third category. "It really shows purchase intent," said Venz Box, a Forbes Under 30 list member for 2017. Smartphone users can take screenshots of products they'd like to buy from all over the social web, including from influencers' Snapchat accounts. In August 2016, Venz Box and her team acquired New York-based startup Chappy to develop the screenshot technology needed to create this new app. For Venz Box, the evolution of LIKEtoKNOW.it coincides with the rise in popularity of walled-off social networks Snapchat and Instagram.

Source: Forbes March 07, 2017 15:55 UTC