When Maison opens on February 26, members of the women’s coworking club will check in at a blond-wood reception desk in front of a dusky pink leather wall. The nearest cashmere is three paces away (Lingua Franca sweaters, shelved in mushy folds). Paul Simon and Bob Marley will play on soft volume. That the sweaters also come in children’s sizes (for $160) is the main evidence of the target demographic: moms in their 30s to 50s. Ashley Wu, 35 and an Upper East Side mom of two, successfully ran her style...

Source: Wall Street Journal February 26, 2019 15:19 UTC