Making a living by advertising, as many podcasters have discovered (like YouTube stars before them), is harder than it looks. It will also offer a free area, where listeners can play any of the estimated 600,000 ad-supported and nonexclusive podcasts in the market. Luminary has 70 employees in New York and Chicago, about 40 of whom are engineers. That could change now that Google has reintroduced a podcast player and music streaming services like Spotify are looking to podcasting for growth. And Spotify offers some exclusive podcast shows from stars like Amy Schumer and the rapper Joe Budden.

Source: New York Times March 04, 2019 02:02 UTC