Wipro said it had launched a new brand identity to ‘underscore its commitment to tranformation and evolving client expectations.’“Our brand identity is a visual expression of what we do and mean, for our clients. Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity,” Azim Premji, chairman of Wipro, said in a statement. The company said the ‘styling of the brand mark gives it a sense of fluidity, resourcefulness, optimism and a connected world.’“The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees,” Abidali Neemuchwala, CEO of Wipro, said.

Source: Economic Times May 02, 2017 14:27 UTC