Arlene Last-Kolb stands next to a tree with a purple ribbon tied around along Churchill Drive. The campaign, which will run all month, is meant to destigmatize addiction and addicts leading up to International Overdose Awareness Day on Aug. 31. WATCH | Purple Ribbon Campaign reveals the faces of loved ones lost to addiction:Photos tied with purple ribbons to trees along Churchill Drive in Winnipeg are meant to destigmatize addiction and addicts during Overdose Awareness Month. Since then, Last-Kolb has been organizing campaigns in Winnipeg to bring awareness to the harms caused by drug addiction, and the changes needed to address them. Purple ribbons are tied along trees near Churchill Drive to commemorate people lost to addictions in Manitoba.

Source: CBC News August 01, 2020 17:03 UTC