The arena that hosts Winnipeg Jets and Manitoba Moose games will have a new name starting on Canada Day, when Bell MTS Place becomes Canada Life Centre. True North Sports & Entertainment has signed a 10-year sponsorship agreement with Canada Life, a subsidiary of Great-West Lifeco. Great-West Lifeco consolidated its three Canadian life insurance companies and rebranded as Canada Life in 2019. The arena opened in 2004 as the MTS Centre, and was renamed Bell MTS Place in 2017 after Bell bought Manitoba Telecom Services. As part of the deal, the Bell logo will remain on the Winnipeg Jets' helmets for the next five seasons.

Source: CBC News June 15, 2021 12:24 UTC