The revolutionary idea was originally developed by Ries and Trout—both seasoned advertising agency executives—for marketing, branding, and product advertising. "So it's incorrect to call the concept 'product positioning' as if you were doing something to the product itself. In the battle for people's minds, Ries and Trout argue, perception is reality. And to succeed in today's world, it's never too early or too late to read Positioning: The Battle for Your Mind and to start applying its prescriptions now—right now. Read this essay and listen to its voice recording in The Manila Times:Winning the battle for people's mindsNext: The world in 854 words November 16, 2023Visit Jose Carillo's English Forum, http://josecarilloforum.com.

Source: Manila Times November 08, 2023 16:21 UTC