A week after the closing ceremony, the highest-profile athletes of the Rio Games remain engaged in an intense competition: the hustle to turn Olympic fame into endorsement cash. Muhammad Ali, Ray Leonard and Oscar De La Hoya all used Olympic gold to launch lucrative careers in the ring and beyond. The U.S. Olympic Committee ran a pop-up shop selling team gear during the Rio Games. While the company reports that its Olympic marketing boosted sales, it also says it plans to focus on the Olympics as a journey for athletes and not simply a destination for a retailer. There’s a serious commitment from Own The Podium to develop talent for both Olympic Games.

Source: thestar August 26, 2016 20:39 UTC