Gemini Trust Co., the cryptocurrency exchange founded in 2014 by Cameron and Tyler Winklevoss, argues in a new ad campaign that its chaotic sector should protect investors by adopting standard best practices and following regulations. At the same time, not incidentally, the campaign suggests that Gemini already provides shelter from the storm. Subway, taxi-top and other ads deliver slogans like “The Revolution Needs Rules,” “Crypto Without Chaos” and “Money Has a Future.” A full-page ad in the New York Times on Monday will press the point, according to Gemini. But it arrives on the heels of a brutal year for cryptocurrency values. Many existing regulations could apply to cryptocurrency but haven’t been applied consistently, said Neha Narula, director of the Digital Currency Initiative at the MIT Media Lab.

Source: Wall Street Journal January 04, 2019 11:03 UTC