Wineries attract sophisticated spending visitorsSTACY SQUIRES/STUFF Waipara's Black Estate head chef Jacob Stanley and co-owner Penelope Naish. SUPPLIED From the vines at North Canterbury winery Black Estate. Winery tourists stay longer and spend more, estimated on average to be $3700 compared with the $2800 average spend of all visitors. Another source of information for wineries and visitors is the wine tourism network web site operated by New Zealand Travel Infocus. The most common accommodation used by wine visitors are hotels and motels followed by privately home stays, holiday parks, and a backpackers.

Source: Stuff August 19, 2017 16:52 UTC