Wind Mobile, Canada’s fourth-largest mobile phone company, is changing its name to Freedom Mobile and moving to upgrade its network. The company, which was acquired by Shaw Communications earlier this year, said Monday existing customers, accounts and rate plans will be seamlessly transitioned to the new brand. Chief executive Alek Krstajic said the company has a strong foundation of more than a million customers. “And as Freedom Mobile, we are reaffirming our commitment to them and to the core principles of our business — value, transparency and fairness,” Krstajic said in a statement. The company said it’s rolling out LTE service throughout its coverage area, starting with Toronto and Vancouver on Nov. 27.

Source: thestar November 21, 2016 16:25 UTC