Will sales of 'hard seltzer' fizz in the UK as they did in the US? - News Summed Up

Will sales of 'hard seltzer' fizz in the UK as they did in the US?


Five per cent alcohol, low in calories and aimed at lifestyle drinkers, the drink gets a test run from an expertWill sales of 'hard seltzer' fizz in the UK as they did in the US? But the latest bacchanalian trend set to hit the UK in 2020 is fizzy water with booze in it, known as “hard seltzer”. Hard seltzer has already proven its credentials as a lucrative drinks category in the US, where it has swept across the nation like a carbonated tidal wave. Even if hard seltzers can shrug off comparisons to alcopops, they are entering a crowded and competitive market, according to Roth. But it could hit a zeitgeist like in the US.”Taste test by Fiona BeckettFacebook Twitter Pinterest H2Roads Craft Hard Seltzer: ‘One of the most natural-tasting’.


Source: The Guardian December 21, 2019 08:03 UTC



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