The elephant in the room – Amazon : eMarketer estimates that in 2022 Amazon achieved a 76.9 percent share of retail digital media with faster growth than other major RMNs. : eMarketer estimates that in 2022 Amazon achieved a 76.9 percent share of retail digital media with faster growth than other major RMNs. There is a finite market of retail media sites until someone figures out aggregation. There is a finite market of retail media sites until someone figures out aggregation. DISCUSSION QUESTIONS: Do you see the robust growth of retail media networks soon hitting a wall?

Source: Forbes March 13, 2023 17:16 UTC