"We were prepared for a lot more negativity than we've ever seen,” Ryan Pandya, co-founder of Perfect Day told me. Perfect Day utilizes cellular agriculture to create dairy products. Today, venture capital money is flowing to startups developing products like shrimp made from algae, vegetable burgers that bleed and egg whites made with yeast. “I think the reason,” Ryan rationalizes for the lack of pushback toward Perfect Day, “is we’re not making a redder tomato or, like, a cuter dog. (“When did we become okay with the mystery of mystery meat?” asks the narrator in a new Panera commercial.

Source: Forbes February 23, 2017 19:18 UTC