India was an integral part of the Ogilvy campaign which read: ‘The internet is under a new management—YOURS. Thompson was replaced CEO Marissa Mayer, a longtime Google executive, who took over as Yahoo’s third CEO in 12 months. Mumbai: Yahoo Inc. was one of the poster childs of the internet and was valued at over $100 billion at its peak around the year 2000. Yahoo’s $1.1 billion acquisition of Tumblr, a microblogging and social networking website, failed to deliver a desperately needed revenue boost. Yahoo’s shareholders and regulators must still approve the deal, but the companies expect it to close in early 2017.

Source: Mint July 25, 2016 16:41 UTC