In an age where in-store retail visits are plunging by the billions, many retailers have forgone simply putting exceptional products on its shelves. Experiential retail has been a buzzword for some time, and often it means upping in-store service and display so that customers feel less awkward about visiting and recall memorable service after they leave. Experiential retail might also just be the literal definition of the phrase, where consumers can interact with a range of products without feeling pressured to buy. Just over a year ago, four former Nest employees opened B8ta, a retail concept store that sells gadgets and appliances that connect to the Internet of Things. B8ta’s founders state that their out-of-box retail model has resulted in millions of product engagements since the store opened its doors in December 2015.

Source: Forbes March 11, 2017 17:53 UTC