Mother’s Day shoppers will ring up an average of $186.39, up from $172.22 in 2016, as total spending is estimated to reach $23.6 billion, the NRF forecasts. The Spending Up, Retail Down 'Paradox'But as we saw over the largely dismal 2016 holiday selling season, which accounts for the bulk of retailers' annual sales, robust consumer spending does not necessarily equate to meaningful retail gains. In fact, a recent government report that tracks consumer spending showed a modest increase of 0.2% last month, with incomes rising even faster at 0.4%." This year, more Moms (28%) said they’d like the “gifts of experience" for Mother's Day, up from 24% last year. For one, “Sales on Singles Day, a largely made-up holiday, now outpace those on Thanksgiving Day, Black Friday and Cyber Monday combined."

Source: Forbes May 02, 2017 18:41 UTC