Will Major Jewelry Houses Return to the Biennale des Antiquaires? - News Summed Up

Will Major Jewelry Houses Return to the Biennale des Antiquaires?


PhotoEven as the Biennale des Antiquaires opened on Saturday in Paris without its traditional roster of high jewelry brands, organizers said they hoped the houses would return next year, when the event turns into an annual affair. Once the Biennale was the pre-eminent destination for jewelry houses to unveil their latest collections to high-spending customers from around the globe. The 13 other jewelry brands that exhibited at the last fair, in 2014, including Bulgari, Graff Diamonds and Chanel, followed suit. “They may be saying, Let’s try without it and see what happens,” said Joanna Hardy, a London-based jewelry expert. But for the jewelers at the Biennale this year, there is still no better way of announcing one’s self on the world stage.


Source: New York Times September 11, 2016 10:41 UTC



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