Niantic / The Pokemon Company / NintendoPokémon GO is the most popular smartphone game of all time. Given that the game's main aim is to capture as many Pokémon as possible ("Gotta Catch 'Em All! In order to predict whether Gen 3 will help Pokémon GO regain its popularity, we'll answer another question: Why is the game so addictive? One reason why Pokémon games are so popular is that they tap into a human need to collect things. Griffiths has described several reasons why Pokémon GO is appealing, and believes that some factors are relatively new.

Source: Forbes December 25, 2017 21:00 UTC